SEO is an online marketing strategy that uses different approaches to help a web page be more noticeable to search engines, increasing the visibility for potential users on the internet.
The internet is a vast cloud of information; sorting through that information can be a difficult chore when searching for a specific subject. Therefore, internet marketing professionals use search engine optimization to help users find the information.
Just like a customer searching for a specific book in a bookstore, SEO helps provide a digital map to users looking for the correct type of web page. This is done with headers and tags.
In this article, I’ll delve into best SEO practices for title, header and tags:
What are SEO Tags?
When it comes to the internet, there are millions of pages of information. Sorting through all the pages can be problematic, but tags help search engines identify specific pages or categories that would best fit the results.
Just like the store map of a bookstore helps customers find the right book they want to read, SEO creates a digital map that helps a user decide which page they are interested in or will be interested in. This is done through the use of different tags with micro-data that have optimization attributes that allow search engines to notice them more.
Title tags are the web page’s title. This helps the user know the overall topic of the section. For this, title tags are published in the search engine results page (SERP) to allow a user to know the topic when searching in a search engine before clicking to open the page.
Just like a chapter in a book, headers are topics to each section of a web page. So, when writing content on a web page, header tags are needed to give a reader prior knowledge of what they are about to read.
You are going to a book store to purchase a book, then you open the first page and read the synopsis after that you decide to buy it or not. This also holds true with meta tags. Meta tags are a short description of a web page that is found on the search engine result page (SERP).
Header Structure Organization for SEO
When it comes to SEO, an organization in headers and tags are key because it helps search engines like Google and Bing find and better understand the subject matter within a web page.
When structuring a web page, it is important to use a funnel style organization. This structure uses title tags and header tags, which are based on the hierarchy of H1 to H6. H1 is the title of the web page, which is often the title tag; while H2s are the topics or the header tags. The H1 is the overall theme of the web page, while H2 is the subtopics, then H3 to H6 are the subsections of the H2. By using keywords in header tags and title tags, search engines will easily be able to tell what your page is about and show it in the search results.
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