It’s ALL about Content when it comes to SEO performance! If SEO is coal, Content is the fire for it! And without having “Good and Quality” content for your SEO campaign, your digital marketing efforts may all result in vain.
So, what are the factors that determine whether a content is good and worth reading for your target audience? Well, getting to the basics of it, we would say it’s the style, the tone, the subject matter, and of course its length. Leaving the first three, for the time being, we would be exploring the mystique of your content’s word count in an SEO campaign? So to speak, what is the perfect length of a content to rank higher in SERPs? And how does it vary in different types of content?
Here is the best length for an SEO optimized content:
1. For Webpage Content
Your website’s core page is about your products, services, accomplishments and other essential information that a customer usually looks for. The content on such pages shouldn’t be as long as a blog post. Short and precisely described information and instructions would be beneficial to your website because people prefer valuable facts and info in a short reading span. Highlight relevant and impressive points of your business. Coming back to its length, don’t create publish content with more than 300 words. In case your services are such that they require being described thoroughly, then make sure it doesn’t exceed a limit of 600-700 words. The lesser content you have, the more likely you will enhance your chances to rank higher.
2. For Blog Articles
As stated above, blog articles have longer content than web pages. But what is the perfect word count for it?
According to a source, the ideal length of a blog post is 1600 words which require 7 minutes reading time. Even though having numerous 500 words articles will increase your blog’s density, but having long and informative well-researched articles will help your website improve its online credibility and resourcefulness. Google has a liking for those links which offer user’s query specific content. The reason behind this is simple; readers nowadays are looking for the whys and hows behind whatever you have to offer them. And for that, they expect an article backed by genuine research and statistics.
Just you stating the facts or rephrasing them won’t be convincing that your content could be relied upon. Another benefit allying with longer length of a blog post is, you can strategically place your brand related keywords in various ways within the same content. Doing this will surely help you rank higher in organic search results.
3. For Short Articles
It is true that short articles tend to rank lower than the lengthy ones. But that doesn’t mean they are out of the picture yet. Their continuance in the content marketing industry is because of the readers themselves. in other words, not all prefer reading lengthy articles either due to time constraints or attention span. If your target audience belongs to this pool, there is no point in writing a long blog post, as readers may get deviate or run out of time they usually dedicate to one article.
Short articles are of 500-700 words and they are still preferred by many due to their concise nature. You can make a short article worthy of reading by including relevant keywords, avoiding heavy vocabulary entries and using precise language to rank it higher than others of the same characteristics.
4. Dense vs Long articles
There has always been a tussle between content’s length and its density? But which wins is a matter of subjectivity for any content strategist and marketer depending on his or her business objectives!
Some say lengthy articles increase your SEO performance by giving you an opportunity to include as many relevant keywords and phrases as possible, without overdoing. They tend to offer more space for a larger number of facts and more information considering it’s well crafted.
Others say even shorter articles can boost your digital marketing goals, provided they offer precise and valuable information. It could be time-saving for those who are usually bound by time constraints.
Your business goals, the information you provide and your audience’s preferences in content consumption are some of the major factors to determine your content’s length.
Whether your next post will be a long one or a 1short and summarized article, the prerequisite for all is its quality and content’s value to your audience. Remember you are writing, publishing and posting for them.
To be on the safer side, have all forms of content on your blog or website, long or short! Why? It would increase your website’s visibility for all types of readers. And the more people visit your site more will be the chances to rank the highest in organic SERPs.
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